Both theater enthusiasts who have worked with other production companies. They noticed there were some opportunities to improve the experience for the patrons. As a result, they partnered to create something unique. Where their guests would be inspired by the sounds, the words and the emotions. At the core of HolliWard is the experience they want to create for everyone who buys a ticket, sees a show and becomes a fan. Of course, entertainment is very important but maybe even more important is the connection between the stories told and the audience. A very effective  method used in television and theater is “breaking the fourth wall”. This means letting the audience in on the secret. Given them “access” to the world behind the curtains.