The company had outgrown the original identity and was looking for a comprehensive solution that would attract new investors while strengthening the relationship with existing clients. We developed a new visual identity centered around a distinctive color scheme and created a suite of relevant applications. The project included a redesign of the existing website with a custom blog layout and basic SEO & Analytics setup, mailchimp email template, master slides for PowerPoint and Newsletter template. At the center of the Sarsi philosophy is simplicity. The challenge was to create a visual identity that effectively combines a forward thinking investment approach, expertise and simplicity while being adaptable and distinctive. The discovery process is essential when creating an effective identity.